Why RedHook
RedHook Coaching guides senior leaders to strengthen their executive presence, communicate with confidence, and adjust how they work so their actions align with the outcomes they want and the high standards they set for themselves.
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A P P R O A C H
Brie-Ann’s methodology combines behavioral insight with practical execution, informed by neuroscience-based concepts. Her work centers on her coaching framework:
UNCOVER your hidden patterns.
SHIFT mindsets that no longer serve you.
BUILD lasting habits and suppress the old.
T E C H N I Q U E S
Neuroscience-backed methods to illuminate new perspectives, solve old problems differently and drive motivation.
Uses client-specific data and metaphors in key moments.
Draws from executive presence behavioral skills certification.
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Brie-Ann’s coaching is distinguished by her ability to bring to light the things her clients cannot see. She has a knack for illuminating her clients’ reality which often leads them to alternate perspectives, insights, and the motivation to execute new strategies to move forward. Brie-Ann’s deep commitment to her clients’ success enables them to explore deeply and move fast.
C L I E N T S
Clients describe her coaching as: grounded, results-focused, a healthy challenge, and a true partnership.
Brie-Ann works best with competitors—ambitious leaders who hold themselves to a high bar, welcome direct challenges, and are willing to deeply examine the underlying drivers of their performance in pursuit of long-term advantage.
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Certified Executive Coach, The Center for Executive Coaching (CEC)
Associate Certified Coach (ACC), International Coaching Federation (ICF)
Certified in Executive Presence Index Assessment, Bates ExPI
Certified Brain Based Coach, NeuroLeadership Institute
Mastering Negotiation & Influence Certification - MIT Sloan Business School
The Power of Metaphors in Coaching
Meet Brie-Ann
Brie-Ann is a certified executive and leadership coach who left the corporate world to pursue what she now knows will be her life’s work.
Before becoming a coach, Brie-Ann built a dual career in elite sports performance and organizational leadership. She began in Division I Sports Medicine at The University of Connecticut and went on to do the same at The University of George Washington, working closely with peak-performance athletes.
She later transitioned into HR leadership roles as a business partner for high-growth tech companies and alternative investment firms. In these environments, she advised founders and senior leaders through difficult people dynamics, leadership challenges, and organizational scaling. She designed and facilitated executive operating rhythms, leadership offsites, and development programs that strengthened cross-functional execution.
While in the corporate world, Brie-Ann witnessed leaders repeatedly held back from success due to the deeper engrained patterns and individualized challenges that just wouldn’t get solved by regular methods. That’s when Brie-Ann realized she wanted to spend 100% of her time supporting leaders as a coach.
Brie-Ann coaches not only because she understands and yearns to help alleviate the pains that come with leadership, but because she believes human potential is limited only to what we each make it.
In Brie-Ann’s spare time, she can be found walking or hiking early mornings with her rescue Sheltie, “Halle Berry”, spending time with family, doing a mentally challenging workout, cooking for loved ones, or escaping to the quieter outdoors to be in nature and bird watch. Her favorite place to be is by the water and that’s what brought her back to the New Jersey shore after 10 years in New York City.
